About us
People behind the product.
Pratham Hegde
CEO and Co-Founder
Pratham is a specialist in Incrementality measurement, having led Marketing Science teams at Meta and Amazon for the last 15 years of his 25 year corporate career.
He has worked with 100s of global advertisers helping them optimize millions of dollars in Ad spend by leveraging cutting edge measurement tools and techniques.
At Amazon, Pratham set up the Marketing Measurement function that was responsible for measuring and optimizing Ad spends across Ecommerce, Devices and Prime Business in multiple Geos including the US, UK , Germany, Japan and India.
At Meta, he was Director and Head of Marketing Science for 7 years where he developed and deployed multiple Industry leading Ads measurement solutions based on first principle of “Incrementality” or “Lift” measurement.
Prior to that he built out the Marketing Analytics Practice into a multi-million dollar business line from scratch for Genpact /GE Capital International Services.
Pratham is currently CEO and Cofounder, Truelift. He has leveraged his vast experience In advertising measurement across Industry verticals and Geographies to build a truly world class omnichannel Marketing Measurement platform.
Rohit Saini
COO and Co-Founder
Rohit holds a PhD in economics and has close to 20 years of experience in analytics and machine learning space. He specialty is in designing advanced machine learning algorithms to solve for business challenges.
Before cofounding Truelift, he spent 12 years at Amazon and Meta, building and expanding ad measurement systems. At Amazon, he built algorithms and processes for measuring and optimising ad spends across several international markets.
At Meta, he led Marketing measurement for several Industry verticals, developing frameworks to measure and optimise different media types. He also built and deployed an optimiser framework for improving efficiency of digital ads.
At Truelift, Rohit is responsible for product development, innovation and delivery. He uses his extensive experience in developing ad measurement and optimization solutions to build a gold standard marketing measurement product to help clients in maximising ROI and making the right strategic marketing decisions.
Beyond his day job, Rohit is a robotics and computer vision enthusiast, and spends his free time in building DIY projects in these areas.